Pardot is an easy-to-use marketing automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.