Businesses are constantly looking for cost-effective ways to give their mailings more impact. A recent study suggests that a new technology from Pitney Bowes can capture increased consumer attention for a modest incremental cost.
The study, by Leflein Associates of Ringwood, New Jersey, examined preferences, attitudes and behaviors about mail–both physical and e-mail– as received at home by approximately 1,500 adults. The purpose of the study was to identify factors that could influence when and whether recipients
would open their mail and read it. The key survey findings are in this white paper.