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What Alumni Want

Published By: PitneyBowes
Published:  Sep 29, 2010
Length:  7 pages

At a time when many colleges and universities are under pressure to manage their marketing budget, leaders in alumni relations and development departments are finding effective ways to communicate with alumni. These leaders have engaged their alumni—and in many cases boosted giving—with a keen understanding of market challenges, new communication technologies and most of all, the needs and preferences of their alumni and supporters.

This Pitney Bowes Inc. white paper examines the challenges faced by colleges and universities, and shares insights attained through an in-depth study conducted by the polling firm International Communications Research.

Tagspitney bowes, information management, mail creation, mailing