Break through consumer consciousness with lessons from the Q3 2010 Email Breakthrough Report's featured best-in-class email campaigns. Read about the top five trends to watch and read expert commentary on each featured campaign, ranging from effective application of movement in email, to leveraging subscribers' word of mouth to promote your brand.
Chosen from five industry verticals, this latest installment of StrongMail's popular Email Breakthrough Report series features exemplary emails from the Intercontinental Hotels Group, Fandango, The Limited, FranklinCovey, and Equifax. Key things you will learn:
- Increasing subscriber engagement with animated gifs and video
- Using cross-message cohesion to boost revenue
- Subtle soft-sell to educate and engage for conversion
- Leveraging customers to share their experiences as part of a referral marketing campaign
- Effectively organizing and refining email content