In today's difficult economic environment, reducing churn and retaining your existing customer base are critical. However, several barriers stand in your way:
- Your customers are interacting with you across a multitude of touch points-from "brick and mortar" to the web, and even social media venues.
- Your data, the lifeblood of your company, is scattered everywhere and neither readily available nor actionable.
- You are not organized around your customer, but focused on distinct products and services.
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics. And, most importantly, he will explain how the right combination of people, process, and technology yielded a program that resulted in his company being named one of the most innovative financial companies.