This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page accelaration. In this report you will find out:
- how much organizations spend on technologies and services that rely on site tags
- how many digital marketers have faced issues with tag implementation and management
- which issues on tag implementation are most common
- how common loss of website sales are
This report will help you if you are an ecommerce bussiness and want to find out what is preventing you from implementing on line campaign faster and better.