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2011 Mobile Trends

Published By: SAP
Published:  Apr 14, 2011
Length:  15 pages

The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.

Tagsmobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem, mobile maturity