> CDC eCommerce > Drive new sales to your eCommerce Channel - The Dynamic Pricing Advantage

Drive new sales to your eCommerce Channel - The Dynamic Pricing Advantage

Published By: CDC eCommerce
CDC eCommerce
Published:  Jun 20, 2011
Length:  16 pages

Dynamic pricing recognizes that the right price for a product or service is not a static figure, but a shifting target that changes depending on customer attributes, stage in the product lifecycle, supply and demand, competition, and many other factors. While all merchants know this, few have effectively harnessed the power of dynamic pricing due to cost and technological complexity. This white paper will explain how pragmatic approaches to dynamic pricing—including price segmentation, online auctions, and flash sales—can be used to cost-effectively maximize revenues and optimize prices without undue technological complexity, as well as drive web traffic, generate buzz, build brand, and cement customer loyalty.



Tagscdc ecommerce, ecommerce loyalty, price segmentation, flash sales, online auctions, traffic, product lifecycle, social media integration