> Kaon > Differentiate or Die: Marketing's Challenge to Create a Competitive Advantage

Differentiate or Die: Marketing's Challenge to Create a Competitive Advantage

Published By: Kaon
Kaon
Published:  Jul 07, 2011
Length:  5 pages

Rising above the clatter of “me-too” marketing has become increasingly burdensome, as it is no longer obvious as to what the critical differences are found between medical, telecom or industrial product competitors. 

In this white paper, learn why the marketer’s primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.



Tagskaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity