> IBM Software > Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Published By: IBM Software
IBM Software
Published:  Sep 13, 2011

As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.



Tagsibm, analytics toolkit, marketers, customer behavior, technology, profitability