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Automating Trigger Marketing

Published By: iKnowtion
iKnowtion
Published:  Nov 17, 2011
Length:  3 pages

In this client case study iKnowtion developed a mechanism that identified customers who were likely to make a variety of critical financial transactions that could impact customer loyalty and profitability.

Download the case study to learn:

  • How a new tool and update process helped a financial services company retain critical customer assets
  • A method for predicting the likelihood of customers to transfer assets in and out of an account and the expected amounts
  • How automated targeting provided timely, critical customer information so our client could make contact with their customers prior to them completing key transactions.



Tagscustomer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability, data modeling, marketing analytics, iknowiton