Enterprise content management (ECM) represents both a strategy to deal with all types of unstructured content and a set of software products for managing the entire content life cycle. Those who lead ECM projects, typically application managers and enterprise architects, confront critical decisions about how to manage a growing number of information types and whether to choose strategic infrastructure tools or best-of-breed offerings.
Content management (CM) requires an overarching strategy that addresses the risks and rewards of unstructured information, and the needs of multiple user constituencies and buying centers across the enterprise. However, new content types and disruptive forces - such as the consumerization of IT - continue to multiply the number of repositories and applications that enterprises must deal with. Also, the needs of users seem to be diverging and enterprises want CM technologies to play new roles.