Finding your specific target audience is - and always has been - the real key to getting great results. Technology now allows marketers to create, maintain and learn from an enormous amount of data about their customers and prospects. This paper shows marketers how they can:
- Profile their best prospects and customers
- Develop high-performance segmentation strategies
- Build performance models
- Have a resource for intensive closed-loop metrics for solicit, response and conversion data that drives reports and analytics
- Create a continual process improvement program that builds new learning into each iteration of a given marketing program
A Marketing History Database gives marketers the data they need to refine their targeting. With each campaign, market segmentation can grow in sophistication. The value of customer and prospect data is enormous. A Marketing History Database is an important way for businesses to leverage that value.