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Competing on Customer Intelligence

Published By: SAS
SAS
Published:  Feb 29, 2012
Length:  16 pages

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by:

  • Building a more competitive business model.
  • Enabling customer-centric business strategies in a product-centric organization.
  • Turning expanding volumes of customer data into actionable insight for smarter decision making.
  • Providing a roadmap for integrating technology to achieve competitive advantage.



Tagssas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sasŪ 9.3, supply chain intelligence, sustainability management