> Netezza IBM US > Leverage the Potential of Your "Big" Marketing Data

Leverage the Potential of Your "Big" Marketing Data

Published By: Netezza IBM US
Netezza IBM US
Published:  Feb 29, 2012
Length:  25 pages

No matter what analogy you prefer, one truth is undeniably clear: technology has fundamentally advanced the creation of what many call "big data."

This white paper-produced in conjunction with the Interactive Advertising Bureau-will explore four data-driven use cases (audience optimization, channel optimization, advertising yield management, and targeted media buying) that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

Tagsnetezza, marketing, emerging marketing, digital media, social media, marketing tools