Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. Pharmaceutical firms use it to get life-saving drugs to market more quickly. Even sports teams are getting in on the action, using business analytics to determine both game strategy and optimal ticket prices.
This article gets to the heart of the matter, with a top-level overview explaining exactly what business analytics can do for your company - and the eight key steps that will bring you closer to identifying your most profitable customers, accelerating product innovation, optimizing pricing and discovering the true drivers of financial performance.