Leveraging Web Content Management for Improved Online Marketing
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
As technology drives new engagement in which consumers want to find new, interesting ways to interact with brands, how does an organization move from traditional engagement models to the new digital space?
Watch this on-demand webinar and discover:
- The state of multichannel marketing campaigns
- How to best manage brand consistency across multiple channels
- How to achieve cost-effective multichannel campaigns
- Best practices and recommendations
- Stephen Powers, Principal Analyst, Forrester Research
- Martin Coady, Director, Technical Strategy, VML
- Marci Maddox, Senior Director, Product Marketing, OpenText
Tags : web content, marketing, online marketing, digital marketing, opentext, web analytics