A trust mark is a form of advertising that communicates to online shoppers that a website meets the requirements of a trusted third-party, which helps them shop with confidence. For example, the NortonT Secured Seal communicates, among
other things, that the website and its owner or operator have been authenticated by SymantecT, and that the website uses SSL and/or another website security
VeriSign Trust Services, now part of Symantec Corp. (NASDAQ: SYMC), provides solutions that allow companies and consumers to engage in trusted communications and commerce online. With more than one million web servers using VeriSign SSL certificates.
In strengthening consumer confidence, trust marks are proven to help drive sales, boost margins, and enhance a website's competitiveness. However, a trust mark's effectiveness is proportionate to its brand recognition. The Norton Secured Seal is
far and away the world's most recognized Internet trust mark - it is seen in more places, by more people, with a higher recognition level of its value than any other trust mark.