Successful Fundraising: Using Analytics to Gain Donor Insight
Join fundraising consultant and author Joshua Birkholz and IBM for an overview of the impact predictive analytics can have on your fundraising programs. We'll explore how this data-based approach can help you:
- Predict who is most likely to give major, planned and sustaining gifts.
- Determine the right delivery channel for each prospect.
- Identify the best time to ask for a donation, and how much to ask for.
- Optimize the frequency of donor contact to maximize contributions.
Tags : ibm, technology, business, fundraising, analytics, donor, financial advisors, marketing, finance