Today more than ever, innovative companies are leveraging short code marketing to engage their prospects and customers in many ways. Statistics increasingly indicate that short code marketing is to today's market what having your own toll-free number was in the 1980s, it's the new normal. This whitepaper surveys leading mobile marketing experts who discuss how to use short code marketing in your customer lifecycle. See how companies are using short codes to attract traffic, convert awareness to consideration, build loyalty, and up-sell customers. Understanding the benefits of short code marketing is the key to helping your customers, both old and new, move through the sales funnel effectively.