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Reinventing the Traditional Product Bundle

Published By: Epsilon
Published:  Aug 23, 2012
Length:  11 pages

Predicitive Strategies for Insurers. Insurers, like many other marketers, are navigating their way through the slow-to-recover economy, searching for creative ways to compete and convert consumers. One way to achieve those goals is through product bundling.  By grouping related products at a lower cost, insurers can leverage their chances to cross-sell and up-sell new products and boost consumer loyalty at the same time. While the strategy is proven, insurance marketers must learn to identify the right audience with the right products at the right time to ensure success.

Tagsinsurance, product bundling, customer retention strategies, crm, cem, marketing planning