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Best Practices in Segmentation

Published By: Act-On
Published:  Aug 28, 2012
Length:  5 pages

You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns - with the basics of strategy, capturing data, defining a segment, and more

Tagscustomer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation