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How Social Media Is Changing Brand Building

Published By: Wildfire Interactive
Wildfire Interactive
Published:  Sep 29, 2012
Length:  14 pages

Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement eff ectively. Social eff orts do not represent a standalone solution and need the scale and consistency of paid and owned media.



Tagswildfire, marketing, social marketing, brand marketing, emerging marketing