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How Top Retail Organizations Integrate WCM and Ecommerce Technologies

Published By: Gleanster Research
Gleanster Research
Published:  Oct 10, 2012
Length:  8 pages

Register for the October 30th, 2012 webinar on this topic:
"How Online Retailers Delvier World-Class Customer Experiences with WCM and Ecommerce Integration" (http://bit.ly/OVlFaD)

This Deep Dive will explore how Top Performing enterprise retail organizations with an ecommerce web presence are aligning Web Content Management (WCM) and other internal systems to deliver a unique multi-channel digital experience to achieve above-average performance in revenue growth, customer satisfaction, and customer acquisition.

Enterprise retailers are some of the most sophisticated users of digital marketing technologies. In fact, 98% of Top Performing retail organizations consider their digital customer experience a source of competitive advantage. But addressing rising consumer expectations for personalized, timely, and channel-appropriate communications is a huge challenge for retailers. Consumers have exceedingly high expectations for their ecommerce experiences, which means websites must be dynamic and back-office web support must evolve to meet these challenges head on. At the same time, multi-national organizations need efficiencies on content creation, procurement, online commerce, and brand management.