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Maximizing Your Social Commerce

Published By: Oracle
Oracle
Published:  Sep 10, 2012
Length:  7 pages

Combining customer data and social media presents an enormous but largely untapped opportunity for merchants. A few early adopters have succeeded in going beyond a passive "monitoring the conversations" exercise or placing a storefront on Facebook by pairing customer data from social media channels with their existing CRM, Web analytics, merchandising and e-commerce systems. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce.



Tagsoracle, social commerce, customer data, social media, crm