Application delivery solutions sit at the nexus connecting users to business services and data, therefore, selecting between solution options is not a decision made lightly. Switching from time-tested solutions and rock-solid suppliers is simply not done without compelling reasons. This is precisely what Riverbed® StingrayT solution customers have done. Our goal with this research was to understand the perspective of these customers as they made that critical decision. We found we could group the reasons for switching into two general categories. First, customers who found that they could perform application delivery operations more efficiently and manage capacity more cost effectively. Second, there were the customers who found that they realized new business value.