> IBM > Getting Started with Advanced Analytics

Getting Started with Advanced Analytics

Published By: IBM
Published:  Nov 28, 2012

Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced analytics to relevant consumer, store, channel and merchandise information to predict buying behavior. Embracing the advantages of business analytics, retailers are empowering their channels and chains to develop targeted marketing, tailored assortments and personalized shopping experiences that drive growth and market share.

Tagsibm, advanced analytics, retailers, information, channel, consumer, merchandise information