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3 Keys to Success with Look-Alike Modeling

Published By: Turn
Turn
Published:  Mar 13, 2013
Length:  6 pages

Look-alike modeling is frequently used to gain insights about potentially valuable customers. As a marketer, you can measure and compare a dizzying array of variables. In this paper we examine three keys to success with look-alike modeling. Dowload here.



Tagslook-alike modeling, targeting, predictive modeling, predictive models, advertising strategy