> Act-On > Deep Dive - The New Rules of Digital Engagement

Deep Dive - The New Rules of Digital Engagement

Published By: Act-On
Act-On
Published:  Mar 20, 2013
Length:  10 pages

Gleanster Research analyzed marketing performance in 2012, and determined Top Performers (the top quartile) by 12-month changes in revenue, lead-to-sales ratio, and number-of-customers growth. Top Performers have markedly different strategies from Everyone Else; this paper tells you what they are and how you can incorporate winning tactics into your own marketing mix.



Tagsdeep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan