Once thought of as only relevant for enterprises, CRM technology is increasingly being used by small and medium businesses across industries. Even the smallest organizations recognize the value of using a CRM solution to manage interactions with customers, clients and sales prospects.
As you evaluate your options, you need to determine which solution will best meet your organizationís marketing, sales and business needs in the present and as it grows. The following are the top 10 features small and medium businesses should look for in a CRM solution.
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