A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates.
Key learnings include:
- How to increase registration conversion rates while collecting more profile data from site visitors
- How to improve the quality of data you collect
- How to design your registration infrastructure for maximum results