> Jive Software > Want to Develop Better Marketing Campaigns? Stop Using Archaic Methods

Want to Develop Better Marketing Campaigns? Stop Using Archaic Methods

Published By: Jive Software
Jive Software
Published:  Mar 29, 2013
Length:  2 pages

While marketing has changed a lot in recent decades, one thing hasnít: A huge part of the job revolves around the creation of new content, from sales collateral and customer presentations to product demos, white papers, websites and advertising. Consider these 5 key asset development challenges--and how best-of-breed social collaboration systems can help you master them.



Tagsmarketing, campaigns, campaign strategy, cmo, social business, social media