> MarkMonitor® > Top 10 Online Brand Protection Strategies for 2013

Top 10 Online Brand Protection Strategies for 2013

Published By: MarkMonitor®
Published:  Apr 25, 2013
Length:  2 pages

Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for their own profit in 2013. Left unchecked, brandjackers can siphon your web traffic, erode brand value, and dip into your bottom line.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online, including:

• How to tackle brand abuse in social media channels
• How to monitor your affiliate and reseller channels for compliance
• How to establish clear ROI metrics for your digital brand protection strategy
•How acting fast against brand abusers gives you an edge


MarkMonitor® is the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business.

Tagsbrand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity