According to Forrester, most organizations today are only using 12% of their available data and only 37% of organizations are planning some type of big data technology project. At a time when companies are seeing volume of information increase quickly, it’s time to take a step back and look at the impact of big data.
Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Discover how your ability to operate, make decisions, reduce risks and serve customers is inextricably linked to how well you’re able to handle your big data.
Continue on to gain insight into:
•3 key big data management activities you need to consider
•Technologies you need to create for your big data ecosystem
•A multi-dimensional view of the customer is the holy grail of individualization
•Overcoming key integration challenges