Big data is big news—and for good reason. The numbers are stunning. Global data generated by enterprises is projected to increase by 40 percent annually. And in 15 of the 17 major industries in the United States, more data is stored per company than in the entire Library of Congress.
This paper takes a look at the hard truths and common misconceptions surrounding Big Data. In particular, it focuses on five common myths about large-scale analytics, then offers a glimpse at the next steps necessary to make big data work for you.