In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
At Infogroup Targeting Solutions (ITS), we work with many retailers, who've been able to make a real difference in their performance, by answering some key business questions using analytics. In our experience, many users of marketing databases haven't had any training in identifying the questions they need to ask of their data to support better decision making. this best practices paper designed to help; it encapsulates some of the principle areas we'd recommend a retailer to focus on to gain insight into how their customers behave, and where issues and opportunities exist.