When it comes to landing page optimization, we often focus our attention on page layout, compelling calls-to-action, and motivating copy. All of these elements are extremely important, but they are meaningless without accurate data.
Leads have no value if they are unreachable and if you have no way of contacting that prospect then the lead quickly goes cold.
Many of our customers see invalid contact data for 10% to 30% of their leads. Fortunately, there is an easy solution to this problem. Data validation is a critical and often times neglected step in landing page optimization. It is an effective way to drastically improve the reachability of your conversions.
To learn more, download this whitepaper. Compliments of StrikeIron.