Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans.
The report includes quantitative findings on:
- What percentage of the overall 2012 online marketing budget will be spent during the holiday season
- What percentage of the 2012 holiday marketing budget will be spent on email, mobile and social marketing
- What technology upgrades were made this year
- Promotions and timing planned for the holiday marketing
Retailers, find out what your peers have budgeted and forecasted for 2012. Download "Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season."