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The Value of Expert Earned Media Consumption

Published By: inPowered
Published:  Sep 20, 2013
Length:  17 pages

Recent research from Forrester reveals that consumers trust opinions and recommendations from experts 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.

Tagsforrester, inpowered, marketing, earned media, media