> Crimson Hexagon > Assessing Black Friday Advertising Campaign Effectiveness

Assessing Black Friday Advertising Campaign Effectiveness

Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Length:  13 pages

Social Media Analysis of Target Holiday Ads in 2011 and 2012

Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.

Agencies have a powerful way to demonstrate to new clients that campaigns resonate with consumers: It's EASI.



Tagscampaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal