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Building profitable cross-channel customer relationships in financial services

Published By: IBM
IBM
Published:  Oct 15, 2013
Length:  12 pages

Building long-term and profitable relationships has long been the goal for financial services companies, yet shifting customer behavior, new channels and growing complexity have made it more challenging than ever. By combining analytics and cross-channel marketing automation, financial services providers can increase cross-sell revenue, attract new customers, reduce churn and operational costs, enhance brand image and build long-term loyalty.



Tagsfinancial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing