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Deliver eBook: Connecting with Connected Customers

Published By: IBM
Published:  Oct 15, 2013
Length:  14 pages

Delivering an effective marketing message is no different. Having a personalized connection sets the stage for a dialogue and two-way conversation, across any channel the customer chooses.

Tagsprocess of delivery, generation c, deliver to right customers, enterprise marketing management, emm, inbound marketing, outbound marketing, cross-channel delivery, customer interactions, marketing delivery, direct marketing, direct responses, lead management, personalized offers, relationship building, inbound interaction, evaluate offers, systematic quality assurance, optimizing mobility, incorporate sophisticated analytics