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Global Survey of Marketers Report

Published By: IBM
Published:  Oct 15, 2013
Length:  8 pages

Consumers are changing marketing. Today’s consumers are
well-informed, social media-savvy, and likely have two or more mobile devices. They are more demanding—expecting current and perpetually shifting new channels, such as mobile and social, to deliver an exceptional customer experience.

Tagscustomer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption