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Forrester DMP Wave Audience Management

Published By: Adobe
Adobe
Published:  Nov 07, 2013
Length:  13 pages

In Forrester’s 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.



Tagsadobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings