As the 2012 holiday season rapidly approaches, those in charge of eCommerce are gearing up for what they hope to be stellar online shopping results. And they have every reason for high expectations. After all, in 2011, the US eCommerce holiday season take surpassed all previous online In fact, 2011 US eCommerce sales rose 15% over 2010, according to comScore. Moreover, between Thanksgiving and the end of 2011, consumers spent more than $1 billion on 10 different days, compared to only one $1 billion+ spending day in 2010.
The fact is that holiday preparedness can mean the difference between eCommerce failure and success. That’s because consumers have high expectations of their online shopping experiences. They want websites to perform well, yet 61% of consumers reported a bad experience during the 2011 holiday season. And this can directly impact your bottom line. Eighty-six percent of consumers are less likely to return to a company’s website after a poor experience, 54% will abandon a site after one or two bad experiences, and 31% will make a purchase on a competitors’ site.
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