It is a business maxim that the more a company knows about its customers and what they want, the better its chances of providing them a positive, fulfilling experience. With today’s ubiquitous, convenient communications methods, particularly the use of mobile devices and networks, opportunities for rich customer interactions are flourishing. Whether their interest is pricing, store locations or product support, people increasingly expect information to be available wherever, whenever and however they want it.
Meeting the growing demands of customers using mobile devices falls largely on the shoulders of the contact center.
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