Attention digital marketers, we are no longer in control.
Whether they realize the true strength of their power or not, consumers now have the upper hand of the digital marketing experience.
This shift should not be a cause for alarm, but a motivator to evolve your digital marketing programs. Whether the consumer is struggling or thriving in the digital deluge, your marketing needs to respond to a variety of connected scenarios, whether mobile, traditional desktop or, increasingly, in-store.
Focusing marketing messages for specific devices or channels will not be enough to drive sales and engagement with your customer. Broad-stroke segmentation or a single list structure will not be enough to keep your customers interested in buying.
It's no longer about the mere contact ... it's about connection.
Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement. By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining five chapters over the next few weeks.