> Spredfast, Inc. > 15 Stats to Inform your Social Strategy

15 Stats to Inform your Social Strategy

Published By: Spredfast, Inc.
Spredfast, Inc.
Published:  Mar 04, 2014
Length:  5 pages

52% of enterprise brands say social media is the top driver for relationship-building and brand
engagement. Email was cited half as much, and corporate websites only a quarter as much. Why is
this significant? More marketers now realize and embrace social media’s inherent value — building
relationships — and are working to create programs that deliver great experiences. As a result, they’ll
see happier, more loyal customers; higher awareness; and increased demand. (Spredfast)

Tagsspredfast, marketing, social strategy, media strategy, social network, consumer behaviors