> Eloqua > MANAGING A SMOOTH MARKETING AUTOMATION SOFTWARE IMPLEMENTATION

MANAGING A SMOOTH MARKETING AUTOMATION SOFTWARE IMPLEMENTATION

Published By: Eloqua
Eloqua
Published:  Apr 07, 2014
Length:  6 pages

As with any IT project, successfully implementing Eloqua happens through planning, bringing together the people, processes, and technology. Much of the work needed to make the implementation a success, like aligning sales and
marketing processes, should be done by sales and marketing rather than IT. But as a key project member, you need to ensure that you know what needs to be done, by whom, and by when, to ensure that your investment delivers the ROI it’s expected to. Rest assured that the technical side of Eloqua implementation is simple! Integrating with your CRM system and website is easy using our out-of-the-box API integration tools. The system is intuitive to use for even the most non-technical users. Now follow these steps to ensure a smooth implementation.



Tagsoracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide