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The New Reality of Digital Video Advertising

Published By: RMG Networks
RMG Networks
Published:  May 08, 2014
Length:  10 pages

In the ever-fragmenting world of media and advertising, itís the pairing of video and out of home (OOH) thatís delivering results greater than the sum of its parts. This is changing the game for marketers eager to reach professional, frequent shopping, elusive, light-TV-viewing audiences well beyond television and the Web.

In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.



Tagsrmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing